Trinity College Dublin

Founded in 1592, Trinity College Dublin is Ireland’s university on the world stage offering undergraduate and postgraduate programmes across 24 schools and three faculties. Its range of programmes requires multiple communications to distinct audiences: domestic and international students, undergraduates and postgraduates. 

We came to Trinity with the idea of creating a unifying message of what studying in Trinity means. The campaign Be Part of… focuses on the uniqueness that Trinity offers: the city location and campus, the student community, and its academic excellence.

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This campaign was aimed at prospective undergraduate students in Ireland during the CAO Change of Mind period. Using existing footage and student testimonials, we created a series of short video vignettes, each highlighting a different reason to choose Trinity. These were supported by social posts sharing inspiring stories from TCD alumni, helping future students see what their own journey could look like.

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The campaign was extended with a burst of content during Freshers’ Week, promoting the college through testimonial messages from students, clubs and societies, all aligned under the “Be Part Of” campaign theme.